About NdPr

The Problem

From wind turbines through electric vehicles, bikes and trains to trucks, drones, industrial tools, automation and robotics, the electric motor is the driving force behind a cleaner energy future. As most industries prepare to make the shift to zero-emission solutions, demand for super-strong NdPr permanent magnets is increasing.

Due to their fantastic physical properties and features, NdPr raw materials offer industries a plethora of applications. While lithium can be used for energy storage alone, NdPr finds application in both electricity generation and subsequent conversion to mechanical energy.

In 2017, there was an 80% soar in prices of NdPr, and current prices are expected to double by 2025. At the same time, experts predict a supply shortfall will hit the market as early as 2021. Part of the issue lies in the monopoly over NdPr: currently, over 87% of the world’s production of NdPr is controlled by China.

The demand for NdPr is expected to double by 2025 but supply shortfall is predicted to hit as early as 2021. Currently, the majority of NdPr deposits are under the control of China.

The Solution: Pensana NdPr Project

At Pensana, we are committed to bringing the future of zero-emission solutions and greener energy a step closer every day. Thanks to our Longonjo NdPr Project, we are positioned to provide industries with a supply chain of premier quality NdPr. Find out more about our NdPr low-cost development approach
Each 3MW Direct Drive Wind Turbine uses 600kg of pure NdPr oxide

Why invest in NdPr?

Neodymium and Praseodymium, collectively known as NdPr, are rare-earth metals, well-recognized for their long-term success in the heavyweight automotive and industrial power industries. In recent years, as the world shifts towards zero-emission solutions, rare earth metals such as NdPr are witnessing a dramatic increase in prices. Prices for Nd oxides and alloys have soared with 20-35%  increase in 2017 alone, making the EVs and rare earth market one of the most viable investment opportunities.
EV makers are investing US$90 billion, developing 200 new models.

Facts about NdPr


Neodymium is a chemical element with symbol Nd and atomic number 60. It is a soft silvery metal that tarnishes in air. Neodymium was discovered in 1885 by the Austrian chemist Carl Auer von Welsbach.


Praseodymium is a chemical element with symbol Pr and atomic number 59. Praseodymium is a soft, silvery, malleable and ductile metal, valued for its magnetic, electrical, chemical, and optical properties.


Neodymium and praseodymium are commonly referred to as NdPr and are elements most commonly used in the creation of high strength permanent magnets.

As the world moves towards zero emissions NdPr electric motors and permanent magnet generators will be at the core of our clean energy future.